Released on = January 27, 2007, 9:05 am

Press Release Author = Mac-Melius Agency, Inc.

Industry = Entertainment

Press Release Summary = DKMST/Miss Lady Entertainment Bone marrow Donor Recruitment
Drive Feb. 17, 2007 at the UNLV's MPE Center: Join Celebrities for our Goal to Bring
Hope to Jaden Hilton by Registering as a Donor from 12pm-6pm.

Press Release Body = New York, January 23, 2007 -DKMS/MISS LADY ENTERTAINMENT will
host a donor recruitment drive during with RUN LAS VEGAS event series during
All-Star Weekend for Jaden Hilton at UNLV's MPE Center from 12pm-6pm.

DKMS' New York office opened this year as the U.S. branch of DKMS, a German-based
non-profit organization founded in 1991 and DKMS Americas incorporated in 2004,
which maintains the world's largest bone marrow donor database with nearly 1.5
million registered donors. It has supplied more than 10,000 transplants -today,
nearly five a day-since it's founding. DKMS stands for Deutsche
Knochenmarkspenderdatei, or German Bone Marrow Donor Center in English. The New York
office will help meet increasing U.S. demand for bone marrow transplants.

Jaden is 3 years old boy, struggling against leukemia. He is African-American and
has acute leukemia, which was diagnosed in early 2006. Since then, he has been
undergoing chemotherapy, in the hope that he could be cured without having to
undergo a stem cell transplant. Since tissue types are inherited, patients in need
of a bone marrow transplant are most likely to match with someone from the same
ethnic background. Currently, minority groups are underrepresented in the donor
registry. As a result, is it is much harder for anyone from a minority background
with leukemia or other blood disease to find a donor match. There are 6 million the
national registry's and only 7% are minorities. CELEBRITIES, MISS LADY
ENTERTAINMENT and DKMS are set on evening out the odds.

Our Celebrities include DJ Clue and Desert Storm, Fabolous, JD Williams from HBO's
the Wire, Boxer Zab Judah, Producer Matthew Hatchette, Former NY Jets Damien
Robinson, Comedienne Sommore, Comedian Jemmerio, Shade 45 Sirius Radio, Lil Shawn,
Former NBA player Steffond Johnson, DJ Juanito and DJ Kast from Hot 97, and many
more to come.

"Beyond the Game" Friday, Feb 16, 2007, from 4:00 p.m. to 8:00 p.m. at Heinrich YMCA
located at 4141 Meadows Lane Las Vegas, NV
Donor Drive, Sat. Feb 17. 2007, from 12:00 p.m. to 6:00 p.m. at UNLV's MPE Center

To participate or join contact MISS LADY ENTERTAINMENT at 1.800.421.1767 ext 706, or
email us missladyent@gmail.com/www.celebritycharitygala.com or to learn more, visit
www.dkmsamericas.org, call 1-866-340-DKMS (3567) or send an e-mail to
info@dkmsamericas.org
###
About Becoming A Stem Cell Donor

Donors must be healthy, be between the ages of 18 and 55 and sign a consent form
before submitting a blood sample for typing. Once typed, donors' names and blood
data will be entered into the DKMS database. The typing data, in anonymous form,
will also be available for searches on the National Marrow Donor Program's (NMDP)
registry. If a potential match for a patient is found, donors are notified, and the
bone marrow donation takes place. It's that simple and that urgent. Bone marrow
donation occurs one of two ways: Bone marrow extraction or Peripheral Blood Stem
Cell Extraction (PBSC). Either process is safe, and the donor's privacy is
respected. Visit www.dkmsamericas.org to find out more.

"Conducting donor drives and maintaining the DKMS database are expensive," says
Katharina. "Typing a donor's blood costs $65.00. Some donors can pay for their own
typing, but others can't," says Katharina. "That's why a donation made with your
checkbook could help save a life, too. We ask those excluded for health reasons,
anyone 55 or older, as well as bone marrow donors themselves, to help us cover the
cost to type a donor's blood." It's not mandatory, but an equally important way to
help in our fight for life. Whatever your situation, you have a chance to save the
world, one life at a time.

You can contribute online at www.dkmsamericas.org/contribute or send a check for
your tax-deductible donation payable to the DKMS Americas, 1325 Avenue of the
Americas, 34th Floor, NY, NY 10019.

Become a hero. Call today. Everybody counts - including you.









Web Site = http://www.mac-melius.com

Contact Details = FOR IMMEDIATE RELEASE
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Shana Mac
Mac-Melius Agency, Inc.
P~1.888.762.2635 ext 705
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